First look lancia officially back
The Lancia revival is happening now! CEO Luca Napolitano announced that Lancia will start designing and manufacturing on a large scale again, focusing on the European premium market.
The official announcement goes as follows: “Today is the beginning of our Renaissance that will amaze Lancia fans all over the world. Lancia will once again be a desirable, respected, and reliable brand in the European premium market. Today is the beginning of the new Lancia!”
So now after years of focussing exclusively on the good old Ypsilon, Lancia is turning its sight to the electric car market, with renewed vigor and energy.
First look lancia officially back
Under the new umbrella of Stellantis, Lancia will have much more liberty to create and experiment with new technologies and new designs. But first, to symbolize this shift in identity, the brand got itself a shiny new logo. According to Lancia, it was inspired by its own 1957 emblem. The new distinctive badge should be able to express the brand’s “innovation, premiumness and Italian-ness with a touch of eclecticism, given by the asymmetrical lance”.
After taking care of the logo, the company should get down to real business. The official schedule includes a new Ypsilon, a new Delta, and a secret new model that will be revealed at some point between 2024 and 2028.
But what about that spaceship?
Don’t get too excited, Lancia is not visiting space any time soon. The strangely shaped car-like sculpture we see here is a new concept revealed by the company, they call it the Pu+Ra Zero, and it’s supposed to represent Lancia’s future design language. According to the company, the general shape is said to represent the words “pure” and “radical” with a touch of inspiration from iconic Lancia models, namely the Aurelia, the Flaminia, the Stratos, and the Delta.
If the Italian carmaker follows through with this design, it will certainly deliver some groundbreaking cars in the near future.
Some details of this design will appear on Lancia models sooner than you may think, the Stratos-style round rear lights for example will be adopted by the upcoming Ypsilon model. We can’t wait to discover what the new Lancia has in store for us.
One of the problems that face old car owners is the lack of technical support after a certain period. When the car reaches a certain age, maintenance becomes almost impossible mainly due to the lack of spare parts.
Don’t let your car reach that point, make sure that it’s adequately protected from day one!
Coverking will gladly help you do that. Coverking custom-made covers are made to fit your vehicule perfectly. Preventing the environment, the weather, and minor accidents from harming it and lowering its value.
Get yourself a Coverking custom-made car cover now to make sure that your car won’t need any help no matter how old it gets.
