Alfa Romeo Wants to Produce a Large Luxury Car for The U.S. Market
Alfa Romeo is seeking a new start on American soil, perhaps with a large Car this time.
Alfa Romeo has known several disappointing attempts at gaining a foothold in the North American Market before. But the good news is that the company is not giving up anytime soon, and it’s currently trying to find the perfect formula to charm American customers.
Alfa Romeo officials are still hesitant between going with the trend of crossovers or trying the more timeless segment of sedans. While keeping the possibilities open for making an SUV too. In any case, the decision is bound to be made by the end of the year.
Some news reports speculate that Alfa Romeo will try to take a middle ground by making one of those unusual vehicles, placed right in the middle between sedans and crossovers. Something like the recently revealed Crown or the new 408 from Peugeot.
Although it’s still early to talk about production and other details, Alfa Romeo’s Boss in North America emphasized that the model in question won’t be made exclusively for the US market, the main goal here indeed is to succeed in America, but Alfa Romeo has bigger plans for the car. This upcoming model should be suitable for commercialization in other large markets as well like China and Europe.
This new plan of Alfa Romeo is just a part of its mother company Stellantis’s strategy. Since its incorporation into the Automotive Giant, Alfa Romeo had to transform into a large production automaker, which means fewer sports cars and more everyday use vehicles.
Larry Dominique, Alfa’s North American boss has previously explained the motive behind the strategy shift within the company. “When you’re a brand that’s focusing on growth and driving customer satisfaction and profitability, it’s very clear what segments you need to participate in,” “When we look at technological investment and investment dollars, we want to make sure we’re covering those core model volume categories first.”
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