Ford is evolving! the bleu giant is reorganizing the house in order to enter the electric era in the best shape possible, a recent official announcement has confirmed the rumors that have been circulating for a while, Ford is going to be split into two divisions, with specific roles and field of operation for each branch.
The operation was named “ford+ plan” in which Ford’s structure will be comprised of two divisions: Model E, and Blue. both divisions will be operating as separate business units, while keeping a high level of communication and technology sharing.
As the name suggests, Model E will be responsible for the development of EV technology, which will naturally include EV platforms, batteries, electric motors, inverters, charging, and related systems. As well as the software aspect of the EV industry, technologies like the advanced driving assistance systems and connected cars techs.
Ford hopes by this to speed up the transition process towards the electric era, the division will supposedly give the brand a significant edge over its competitors, thanks to the unlimited access to ford’s funding and manufacturing capabilities. The Model E division will hopefully help Ford realize its ambitious goal of producing up to 2 million EVs a year by 2026. A huge leap from the yearly 600,000 EVs promised by 2023.
The other branch, the Bleu division will take care of the more traditional part of Ford, it will continue the development and production of Ford’s most iconic combustion-powered vehicles like Mustang, F-150, and Bronco. Also, it will have to keep the cash flow growing and the coffers full, which is extremely necessary to support the “Model E” operations, the division that may take a while before it starts turning a significant profit.
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