Bentley Says Its the Greenest Luxury Automaker in the World
Times are changing rapidly, and carmakers are ashamed of things that used to make their pride in the past. That’s the story of Bentley, the brand that used to brag about the real animal hides used in its interiors. Let alone the gas-thirsty monsters that used to live under its hoods.
Now Bentley wants to forget about all that and present itself as the "world's most sustainable luxury car brand.". And it has the evidence to back that statement.
The British luxury Brand has radically transformed the work environment in its Britain-based manufacturing plants, namely the Crewe production plant and the Pyms Lane assembly site. Where it has effectively reduced water consumption through new rainwater use and recycling systems, in addition to the reliance on electricity harvested from the 31,500 solar panels currently in use. These measures reduced the overall CO2 emissions by 70% and water consumption by 26% (although some of these numbers are due to employees working from home during the pandemic). Making the brand 76.7% greener during last year.
These numbers are considered a great success for Bentley, especially when you take into consideration the fact that its production volume has risen by 38.3% between 2020 and 2021.
Now the most important aspect of a brand going eco-friendly is of course the type of new sustainable and energy-efficient technologies implemented in their new cars. Bentley didn’t overlook this aspect and it’s going further down the new path with some hybrid models, like the Bentayga Hybrid and Flying Spur Hybrid with more full-electric models planned in the near future.
Of course, these are no arbitrary actions, all that Bentley is doing is a part of the “Bentley 100” strategy. A plan to put the brand firmly in its place as the greenest brand in the world.
Bentley is almost as old as cars themselves; this fact didn’t prevent them from innovating and adapting to the new realities. This mindset is the only path to success in the cars market.
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