Mercedes acceleration increase subscription upgrade
Following a new emerging business model, Mercedes is offering an acceleration increase on the EQ EV, but only as a yearly subscription.
No one can deny that Over-the-air updates have made life a lot easier for carmakers and car owners as well. The technology facilitates fixing and updating the cars’ features and performance, eliminating the need for massive and costly recalls.
But on the other hand, OTA updates opened the gates for a new business model and a new way for carmakers to make a profit. The latest example is Mercedes's new offer to increase the EQ’s acceleration capabilities using a $1,200 update.
So, is this update worth it?
Mercedes says that the package will boost the car’s performance. The torque output and acceleration will increase by as much as 24%. The EQE 350 4Matic SUV for example can now reach the 60-mph mark in 5.2 seconds instead of 6.2 seconds. Larger models like the EQS SUV are no exception, the car now takes 4.5 seconds instead of 5.8 seconds.
There’s no arguing that this performance increase is palpable and not just some marginal difference. But looking at how the car’s powertrain is capable of achieving these performance figures with no concrete alterations, Mercedes has some explaining to do, why the EQ couldn’t do this before the update?
It’s worth noting that Mercedes is not alone in this, the trend is slowly spreading among major carmakers. BMW for example, and to the frustration of its customers, offers heated seats, a heated steering wheel, and dash cam features for a monthly subscription. Lawmakers, however, are already working to ban this sort of business practice, trying to ban the need for added fees to unlock hardware already existing in the vehicle.
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