New Peugeot Model Debuts in China's Auto Valley with Fresh Brand Image
The new Peugeot model features a shield-shaped lion logo, which replaces the previous standing lion cub.
The new generation Peugeot 408 was officially unveiled in the Wuhan Economic and Technological Development Zone (Wuhan), China, with a specific new brand image for this region's car-making industry.
The 30th anniversary of the founding of Dongfeng Peugeot Automobile Company, Ltd. (DPCA) is a well-earned occasion for both sides. As the largest Chinese automaker, DPCA is proud to have grown with WHDZ for almost three decades, making great strides together in the automobile industry.
It's hard to believe that Peugeot 408, the model that has been in the car market for 12 years now and a record-breaking number of over 600,000 units have been sold, is still a hot topic. What's more amazing is that this model receives continuous improvements and upgrade.
DPCA has always strived to provide the best customer service, which has helped it become a leader in the automobile industry.
Peugeot's fresh, youthful design and dashing personality have given the 408 a winning combination. With excellent price performance, the Peugeot 408 is expected to further expand in China's fast-growing market.
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