Toyota Crown Returns to us for First Time in 62 Years as an SUV Report
The Toyota Crown is an executive car that's been around for a long time. It's seen a ton of iterations (Levin/Alphard, Celsior, etc..) through the years and has remained mostly unchanged with its rounded body shape. But now, it looks like it may receive a larger SUV model destined for the U.S market.
According to Reuters and The Drive, Toyota would not confirm a Crown SUV will be coming in the summer of next year, but some company sources did indicate that such a vehicle will be offered in hybrid, plug-in hybrid, and fully electric versions.
The first-generation Crown was discontinued in the U.S. because it did not meet interstate speed limits, but Toyota has trademarked the name in the US, which suggests that a revival of the brand is possible.
Toyota Crown Returns to us for First Time in 62 Years as an SUV Report
According to the insider's reports, the Crown's plug-in hybrid model will only be sold in Japan, while the all-electric Crown is still deciding on its export plans. In addition, a redesign of the Crown sedan will be unveiled later this summer, according to sources.
How will Toyota pull this one off? Well, a combination of nostalgia and ingenuity has won the company a lot of fans in the past. It'll have plenty of time to figure it out before it's time for the next iteration of the Crown, but for now, we can't wait to see what it comes up with—and how it's going to do it.
Ultimately, Toyota has to come up with a solution that will make sure the car stays true to its own roots, effectively presenting the company’s values while being revamped. It’s challenging, but if anyone can do it, they can.
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